Welcome to The Clubhouse.

Here you’ll discover news, musings, shenanigans, and industry insights straight from the bunny’s mouth.

Strange Bedfellows

Strange Bedfellows

Should fashion designers, internet celebrities, and cultural icons design hotels? We live in strange times. Everyone thinks they’re an expert. Technology has democratized influence. Star power is more valued than skill. When the glimmer of a celebrity endorsement...

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All the World’s a Stage

All the World’s a Stage

We don’t go to the theatre to see what we already know. We want distinct and unfamiliar. We want to be drawn into the story, to be a part of it. Welcome to The Society, where hospitability is an experience; a departure from routine; a shift in your reality. Could any...

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Inspiration: From Everywhere, For Everyone

Inspiration: From Everywhere, For Everyone

Where do stories come from? It’s a brilliant question. Why? Because inspiration is everywhere. A rare scent that transports us to the past. A snapshot in our mind, vivid as Kodachrome. A memory so foggy we wonder if we dreamt it. But just as important as the question,...

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Finding the Fifth Dimension

Finding the Fifth Dimension

When something special and unexplainable happens, one might call it déjà vu. Or expanding consciousness. Others simply call it magic. And like any good magician, we aren’t going to tell you exactly how we pull our rabbit out of the hat. What we can tell you is that...

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Design for Imagination

Design for Imagination

Stories allow our imaginations to be uninhibited and unrestrained. That is why stories define Fifth Dimensional Design. Hospitality guests are all seeking experiences – true, but cliché. As designers, can we give them more? At The Society we believe we can – and must...

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