Inspiration: From Everywhere, For Everyone

Where do stories come from?

It’s a brilliant question. Why? Because inspiration is everywhere. A rare scent that transports us to the past. A snapshot in our mind, vivid as Kodachrome. A memory so foggy we wonder if we dreamt it.

But just as important as the question, “where do stories come from?” is the question, “what can stories do?” That’s where things get even more interesting.

At The Society, we believe good stories hold an intensity that elevates the human experience to an entirely new plane. In Fifth Dimensional Design, stories need to be told well enough that everyone involved in the design of the hospitality venue understands what story they’re telling. They need to be strong enough to accommodate an ever-changing cast of characters, guests and staff alike, and stand on their own once the designer leaves the story.

Hospitality stories are complex. They’re inspired, addictive, and transformative. That’s why they’re so important. (Not to mention a lot of fun).

Fifth Dimensional Design is the combination of inspiration, interpretation, and execution. It’s our job, as storytellers, to bring it all together.