The Custodian of Looks + Feels shares two of his passions

by | May 23, 2017 | Brand Design, Interview, Member

Over the next series of Clubhouse updates, Bunn Aldrin will explore mind-expanding topics with members from the collective. From designing with pop stars in mind to picking the ultimate household item, join us in getting to know what makes our designers tick. First up, the Custodian of Looks + Feels.

BA: How many marshmallows can you fit into your mouth? 

CLF: 11 or 415

BA: Please explain the composition you designed.

CLF: I love typography and I love food. True, this is a very common creative combination, but I cannot fight what I love: stimulating neurons and taste buds at the same time!

On a deeper level, typography is the foundation of visual communication. For example, the word “eleven” means the number 11, yet the 1s that appear in the composition are used as directional tools. While there is one simple answer to the question, with a slight shift in thought and perspective, the answer has new meaning.

So, is it 11 or 415 marshmallows (used in the composition) that I can fit in my mouth? Next time I am visiting family in San Francisco I will try to fit 415. 415, serendipitously, is the area code for the City by the Bay.