Principles
Fifth Dimensional Design is built on three guiding principles, and The Society weaves them into every one of our projects.
Inspired
There’s meaning behind every successful story, a purpose why the storyteller is compelled to share it. When we design to the Fifth Dimension, we find something inside that’s so powerful, connected and relevant that it has to be shared it with as many people as possible.
Addictive
The best stories draw you back in time and again, discovering new ways to see yourself in the tale and interpret it on your own terms. At The Society, we shape designs that dare guests to deepen the narrative as it unfolds, strengthening their individual experiences.
Transformative
Like all unforgettable stories, great design has breadth, depth, character, and tone. It touches all senses and plays across all mediums. It must be visual, perceptual, tactile, emotional, and – above all – interactive. The Society designs spaces that elevate reality, emboldening guests to be in the moment, embracing every sensation, ascending to a new level of experience and storytelling.