What hotel has four different activity zones, an elevator that doubles as a photo booth, and a sweet collection of vinyl records to play on your in-room record player? Welcome to Moxy, the energetically local brand designed to complement the lifestyles of a new generation of influencers. The Tempe hotel was the brand’s first U.S. location, and our design approach captures the vibrant energy of Tempe’s art scene. The interiors translate the brand’s idiosyncrasies to the 3D environment, and embraces Moxy’s “now and next” philosophy in a way that is both contextual and fresh. This is not your mom’s hotel. Unless your mom is Patti Smith.